Project title: Diversification of geographic markets and market segments, positioning the JSL brand and its commercial environment in the global (international) market

Project title::

Diversification of geographic markets and market segments,

positioning the JSL brand and its commercial environment in the global (international) market


Project title: LISBOA-02-0752-FEDER-042272

Main Goal:

Intervention region: Lisboa

Beneficiary: JSL – MATERIAL ELÉCTRICO, S.A.

Approval date: 21-02-2019

Start date: 19-11-2018

Date of Conclusion: 18-11-2020

Total eligible cost: € 226,953.80 (two hundred and twenty-six thousand, nine hundred and fifty-three euros and eighty cents)

European Union financial support:

FEDER – € 781.52 (ninety thousand, seven hundred and eighty-one euros and fifty-two cents)

Objectives, activities and expected / achieved results:

Total turnover – achieve a turnover estimated by the project for 2021;

International Turnover – Increase according to the percentual targets foreseen in 2021;

Diversification of International Markets – obtain international sales by 2021, in the countries foreseen;

New International Markets – obtain an increase in international sales until 2021 (percentage defined by new countries) compared to 2017;

Increase sales to potential markets with current low turnover 

EBITDA/Volume de Negócios – oobtain a percentage ratio expected at the end of 2021.

Notoriety– estar be present at 3 important international fairs for the sector until the end of 2020:

Digital Economy– execute the Digital Action Plan defined by the end of 2020;

Media and Productive Technology – make investments in productive means, in order to increase the current productive capacity;

Productive Innovation – intensify the internal R&D activity, in order to continue developing new products every year.

 

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